red bull

jumpstart

A coaching system that tracks your limbs in relation to your core for real-time AI feedback.

design for happiness

How can we design a product that promotes happiness?

Is it possible to design a product that can actually make people happier? Our design team set out to explore this possibility, with Red Bull as our client persona. We wanted to create a product that embodies Red Bull’s energetic, fun brand image and help people achieve happiness through action.

Research Insights

  • practice

    Happiness is a skill attained through practice.

  • energy

    People utilize energy as a tool to engage in all aspects of life. 

  • potential

    Seeking unexpected opportunities unlocks potential. 

  • connection

    Mental strategy and reliable connections order chaos. 

  • goals

    Exerting willpower achieves goals.

everyone’s coach

Sports, Athletes, and Coaches

What do all sports have in common? Meaningful connections, discovery of potential, dedication in practice, high-energy motivation, and goal setting.

Achieving Accessibility

People tend to set more goals than they achieve. This is because not everyone has access to the same resources. What if everyone had a coach? Would more people be able to reach their potential?

One Coach for Every Sport

Artificial intelligence has the potential to be an expert in every sport. We designed a coach that helps you set and achieve goals in any physical activity. The system can be used for fun or for serious training.

coaching system

Sport Bands

To track your limbs, there are bands equipped with sensors. Four that fasten around your wrists and ankles, and one that fastens around your chest. The sensors are removable for easy battery replacement.

Wings Case

The case is portable to keep track of bands on the go. They connect to the bands to track progress, and give users a visual representation of growth with an illuminated display of wings.

ai technology

Core-to-Limb Tracking

AI tracks the movement of limbs in relation to your core. This enables your coach to provide feedback that is personalized to your movement.

Feedback

By speaking to you through headphone connection, the coach is able to give feedback and motivation in the moment.

Solo or Team Tracking

For team sports, teammates can wear sensors to track team performance to gain insights into improving teamwork. In a match, opponents can wear sensors to gain insights into the dynamic between competitors.

CMF Story

Energetic Color

To evoke the high-energy spirit of Red Bull and appeal to their young audience, we developed unique colorways for Jumpstart. Sunburst, Cherry Limeade, and Blue Skies give Jumpstart a sporty, fun image.

Tactile Materials

The materials for Jumpstart are durable, lightweight, and weather resistant. A blend of hard textured plastic, soft woven synthetic fabric, and smooth silicon creates visual and tactile contrast and functionality.

jumpstart your wings.

jumpstart your wings.

The team

Original Project

Ava Lindley, Urban Paul, Wil Longenecker, Gracen Rivera, Hallie Eskey

Animation by Wil Longenecker

Redesign

Hallie Eskey, Gracen Rivera

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